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Celebrating 2 years: an ALT birthday

From one-man beginnings to the full-service marketing agency of today, ALT has gone through some big changes since its founding two years ago. Looking back on where we were then to where we are now, it’s not just the big decisions but also the small ones that have made all the difference; from the careful selection of partners and colleagues, to the location of our office, it has taken time but the ALT vision which started as a concept has now well and truly come to life. To celebrate the hard work and growth of the last two years, this blog looks back on the various steps we’ve taken to bring...

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Balenciaga: Leading the anti-fashion revolution?

Originally renowned for its Flamenco and bullfighter inspired designs loved by the Spanish monarchy, the Balenciaga legacy is one that any modern day designer would be proud to own. With designs spanning almost a century, the Spanish atelier may have been expected by many in the industry to cling to its antiquated designs and roots in luxury. However, under the artistic direction of Demna Gvasalia, famed for his designs with iconic streetwear brand Vetements, the Balenciaga brand has created real disruption in both its own legacy and the fashion industry as a whole.     In recent years,...

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How organic marketing can boost your business

In just a number of weeks almost every aspect of our daily lives has ground to an almighty halt, taking with it our expectations for the months to come. While we all grapple with the realisation of this new normal, we are seeing our personal and work lives being impacted in new ways each week. Amidst concerns over public health, we also have to consider the wellbeing of our businesses during this period of vast uncertainty.  While some marketing activities might seem redundant at the moment or like an unwise use of budget, there remains a real opportunity for brands to grab hold of...

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An alternative perspective on work experience

As marketing practitioners, at ALT the belief that knowledge should influence all strategic and creative choices is the foundation of our business. So when Marissa approached the team about getting some work experience for her journalism course, we were excited to welcome her into the team and help hone her writing and communication skills. At the end of her week with us, where she worked predominantly on PR planning work as well as content writing, ideation and ad copy projects for various clients, we asked her to write a reflective piece on her experience with ALT.  The best career...

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Making an impact: International Women’s Day

Every year, International Women’s Day is celebrated on March 8th across the globe; this day draws attention to the many achievements and contributions made by women to the world, while raising the profile on gender-related issues that persist. Despite having been unofficially celebrated since the very beginning of the 20th century, it was only in 1975 that the UN recognised this day and since then it has grown exponentially. Every year, International Women’s Day is assigned a theme which highlights the most pressing issues around gender parity today; this year it is #EachForEqual, emphasising...

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Retrospective: the best brand campaigns of 2019

As we all return to work to kickstart an exciting new year of creative work, it’s a good time to reflect on the year past and take stock of what we have achieved. Certainly for all of us at ALT it’s been an eventful year; a year of growth and opportunity that has seen our work develop and take the shape we will carry forward. Our philosophy that powerful marketing has the ability to change our society and impact the world is truer than ever before. This is demonstrated through the incredible marketing and ad campaigns that we’ve seen throughout 2019. Not only have these campaigns...

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Our privacy: Hanging by a Facebook thread?

Instagram's new messaging app "Threads" is due to launch soon, promoting constant sharing between people classed as "close friends". In this article, we wonder if it's a development that's either necessary or responsible. Read More

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Women’s football: a different ball game

In 1995 when he was appointed President of FIFA, Sepp Blatter famously declared: “The future of football is feminine.” Unfortunately Blatter then went onto completely undermine his progressive statement by later confirming that “pretty” players would be allowed to wear tighter shorts. Read More

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Image credit: @sussexroyal / Getty Images

How we can be authentic forces for change

“First, attract visibility. Then, convert visibility into a platform. Finally, use your platform to effect change.”  This quote from the opening lines of Vogue’s ‘Forces for Change’ essay in its issue of the same name, arguably sums up the mission of this September’s release. As the most important issue of the year in terms of advertising, September’s Vogue is a hallmark of the fashion world and one that is taken very seriously. As such, the news that HRH the Duchess of Sussex, Meghan Markle would be co-editing this edition, came as nothing short of a surprise. Yet even more so, was...

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How the Blue Planet Effect is making waves

Envisioned by early scientists as a clean and safe material that would revolutionize our way of living, the Plastic Age was heralded as ushering in a bright, colourful and accessible future for all. And while their predictions ring true in feeding our appetite for convenience and ease, plastic has had a catastrophic impact on the quality of life for those we did not consider; most notably our marine life. Despite the haunting images of sea birds and creatures tangled in plastic rings that were circulated throughout the late 80s and 90s, it was Sir David Attenborough’s groundbreaking...

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Marketing: making it matter to the modern consumer

There’s some marketeers who think marketing is an art, other say it’s a science. We think it’s both. Seth Godin says ‘that’s the problem.’ To a prescriptive and analytical mind, it is data, numbers, testing and measuring are all key to success. For a more artistic take on things, colours and creative, storytelling and experiences present the bigger draw. Striking a balance between the two is the real challenge brands and businesses face. How do you come up with something that’s been reviewed, evaluated and tested, that’s also carved out its place in the market, with a beautiful...

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Why flexible working is the way forward for businesses

Flexible working; creativity happens when it happens. Working 9-5; is it the only way to make a living? Dolly bemoaned this tried and tired way of working and now, it seems the world is beginning to come round to her way of thinking. The Monday to Friday, 9am until 5pm structure was well-established in the wake of the industrial revolution in the 20th century, but now it’s coming apart at the seams. Particularly across the digital communications industry we are seeing a backlash against this structure. This is due to the already pervasive ‘switched-on’ work dynamic which...

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