Tag: branding

Balenciaga: Leading the anti-fashion revolution?

Originally renowned for its Flamenco and bullfighter inspired designs loved by the Spanish monarchy, the Balenciaga legacy is one that any modern day designer would be proud to own. With designs spanning almost a century, the Spanish atelier may have been expected by many in the industry to cling to its antiquated designs and roots in luxury. However, under the artistic direction of Demna Gvasalia, famed for his designs with iconic streetwear brand Vetements, the Balenciaga brand has created real disruption in both its own legacy and the fashion industry as a whole.     In recent years,...

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How organic marketing can boost your business

In just a number of weeks almost every aspect of our daily lives has ground to an almighty halt, taking with it our expectations for the months to come. While we all grapple with the realisation of this new normal, we are seeing our personal and work lives being impacted in new ways each week. Amidst concerns over public health, we also have to consider the wellbeing of our businesses during this period of vast uncertainty.  While some marketing activities might seem redundant at the moment or like an unwise use of budget, there remains a real opportunity for brands to grab hold of...

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